November 2, 2026 | Digital Assets Observer
PPS Motors introduces the third-generation Audi Q3 in Kerala, with a 2.0-litre turbocharged petrol engine, premium digital features and locally assembled production.
Audi Q3 Launched in Kerala at ₹51.99 Lakh, Bringing Quattro AWD, Digital Matrix LED Technology and Advanced Safety
India’s premium automotive market continues to attract new product introductions as luxury vehicle manufacturers respond to consumer demand for advanced technology, connected interiors and sophisticated driving experiences.
PPS Motors has launched the all-new Audi Q3 in Kerala, introducing the third-generation compact luxury SUV at an introductory ex-showroom price of ₹51.99 lakh.
The launch took place in Kochi on October 31, 2026, where PPS Motors also delivered the first ten vehicles to customers.
The new Audi Q3 combines a 2.0-litre TFSI petrol engine with quattro all-wheel drive, an advanced digital cockpit, distinctive lighting technology and a range of driver-assistance systems.
According to the company’s announcement, the vehicle is locally assembled at the SAVWIPL manufacturing facility in Chhatrapati Sambhajinagar, Maharashtra.
The introduction highlights the growing importance of locally assembled luxury vehicles in India’s premium automobile market.
Audi Q3 2026: Price and Key Specifications
| Feature | Specification |
|---|---|
| Introductory ex-showroom price | ₹51,99,000 |
| Engine | 2.0-litre TFSI petrol |
| Maximum power | 150 kW |
| Maximum torque | 320 Nm |
| Acceleration | 0–100 km/h in 7.1 seconds |
| Drivetrain | Quattro all-wheel drive |
| Instrument display | 30.22 cm Audi Virtual Cockpit |
| Infotainment | 32.51 cm MMI touch display |
| Audio | 12-speaker SONOS, 420 watts |
| Safety | Nine airbags and driver-assistance systems |
| Assembly location | Chhatrapati Sambhajinagar, Maharashtra |
The price quoted is introductory and ex-showroom. Actual on-road prices will vary according to registration charges, insurance, taxes and other applicable costs.
Engine Performance and Quattro All-Wheel Drive
The new Audi Q3 is powered by a 2.0-litre TFSI petrol engine producing 150 kW of power and 320 Nm of torque.
Audi claims that the SUV can accelerate from 0 to 100 km/h in 7.1 seconds.
The vehicle’s quattro all-wheel-drive system is designed to distribute power according to driving requirements, improving traction and control under varying road conditions.
The Q3 also offers progressive steering and five selectable driving modes: Balanced, Dynamic, Comfort, Efficiency and Offroad+.
These modes allow drivers to adjust selected vehicle characteristics according to road conditions and personal preferences.
Hill-hold assist and downhill assist provide additional support when negotiating inclines.
For Indian buyers, such features may be particularly relevant when travelling through hilly regions, during seasonal weather changes or on roads with inconsistent traction.
However, all-wheel drive should not be interpreted as a substitute for appropriate tyres, safe driving practices or suitable road conditions.
Digital Matrix LED Headlights Introduce Advanced Lighting Technology
One of the most distinctive technological features of the new Q3 is its Digital Matrix LED lighting system.
According to the announcement, the headlights incorporate 25,600 micro-LEDs, each measuring approximately 40 micrometres.
The system offers four selectable daytime-running-light signatures and advanced dynamic light sequencing.
The technology also supports lane and orientation lighting functions.
Digital lighting systems are increasingly becoming a defining feature of premium vehicles because they combine visibility, design and driver assistance.
At the rear, illuminated Audi rings and LED rear lights contribute to the vehicle’s visual identity.
The new Q3 is available in five exterior colours: Sage Green, Mythos Black, Glacier White, Navarra Blue and Tambora Grey.
A More Digital Interior Experience
Inside the cabin, Audi has introduced a panoramic digital display arrangement.
The dashboard combines a 30.22 cm Audi Virtual Cockpit with a 32.51 cm central MMI touchscreen.
A head-up display projects selected driving information into the driver’s field of vision.
This arrangement is intended to make vehicle information, navigation and infotainment functions more accessible.
The Q3 also features an integrated switch module that reorganizes gear selection, lighting and windscreen-wiper controls.
By moving selected controls away from the conventional centre-console arrangement, Audi aims to create a cleaner interior layout.
The vehicle includes a flat-top-and-bottom multifunction sports steering wheel with shift paddles.
SONOS Sound System and Connected Features
The new Audi Q3 includes a premium SONOS audio system featuring 12 speakers and a 420-watt output.
The system offers several listening profiles, including Neutral, Concert, Lounge and Podcast.
For buyers who frequently use their vehicles for business travel, entertainment or long-distance journeys, the audio system represents an additional comfort feature.
Other technology features include wireless smartphone connectivity, wireless charging, upgraded USB charging interfaces and ambient interior lighting with 30 colour options.
Front acoustic glazing is designed to reduce external noise entering the cabin.
The SUV also offers three-zone automatic climate control, electrically adjustable front seats and a driver-seat memory function.
Safety and Driver-Assistance Features
Safety is another major focus of the new model.
Audi has equipped the Q3 with nine airbags alongside several driver-assistance technologies.
The announced features include adaptive cruise control, front emergency brake assist, driver attention and fatigue monitoring, parking assistance and a rear-view camera.
The reversing-assist system can remember a previously travelled reverse route of up to 50 metres, according to the company.
Such systems can help drivers navigate restricted parking spaces or difficult manoeuvring situations.
Nevertheless, driver-assistance systems have operating limitations and require continued driver attention.
The announcement does not provide an independent crash-test rating for this specific Indian-market configuration.
Practicality for Indian Luxury SUV Buyers
Beyond performance and technology, the Q3 offers features intended to improve everyday usability.
The rear seats include sliding and reclining functions, providing greater flexibility between passenger comfort and luggage capacity.
The luggage compartment has an electrically operated opening and closing mechanism.
The vehicle also includes convenience-key functionality, panoramic sunroof and electrically adjustable exterior mirrors with memory functions.
These features reflect the growing expectation that premium compact SUVs should deliver both sophisticated driving technology and practical family-oriented functionality.
Ownership Packages and After-Sales Support
PPS Motors has outlined several ownership packages accompanying the launch.
These include roadside assistance coverage options extending up to 15 years, service packages extending up to 10 years and extended warranty options.
The company has also mentioned long-duration financing arrangements, including selected offers with repayment periods extending up to ten years.
Buyers should review the specific eligibility criteria, coverage exclusions, financing charges and terms before choosing a package.
A longer financing period may reduce monthly instalments but can increase total interest expenditure.
What PPS Motors Says About the Launch
Rajiv Sanghvi, Managing Director of PPS Motors, described the launch as an important step in bringing the third-generation Q3 to Kerala.
He highlighted the vehicle’s advanced technology, quattro drivetrain and premium ownership experience.
The company operates within a larger automotive retail group that reports more than 720 touchpoints across 22 Indian states and union territories.
DAO Analysis: Technology Is Becoming Central to Luxury SUV Competition
The latest Audi Q3 demonstrates how digital features are becoming central to premium automotive positioning.
Luxury SUVs are increasingly evaluated not only on engine performance and exterior design but also on software interfaces, lighting technology, connected features and driver assistance.
Audi’s combination of a digital cockpit, matrix lighting, premium audio and advanced driving features is intended to differentiate the Q3 in a competitive segment.
Local assembly may also provide operational advantages, although the announcement does not quantify any resulting cost savings.
The vehicle’s long-term market performance will depend on pricing, after-sales experience, product reliability and consumer comparisons with competing luxury SUVs.
For Indian buyers seeking a compact premium SUV with a strong emphasis on digital technology, the new Q3 introduces another option worth evaluating.
Frequently Asked Questions
What is the new Audi Q3 price in India? PPS Motors has announced an introductory ex-showroom price of ₹51.99 lakh.
What engine does the Audi Q3 use? It uses a 2.0-litre TFSI petrol engine producing 150 kW and 320 Nm.
Does the Audi Q3 have all-wheel drive? Yes, the announced model features quattro all-wheel drive.
Where is the new Audi Q3 assembled? At the SAVWIPL plant in Chhatrapati Sambhajinagar, Maharashtra.
How many airbags does the new Audi Q3 have? The company states that it comes with nine airbags.
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